Peter Bennett, Managing Director at Bluewater, has confirmed that the company has launched a new website, ahead of the 2018 Monaco Yacht Show.
Branded as ‘One Company, One Complete Service’, Bluewater aims to challenge the status quo for yachting websites by introducing a user-friendly platform that is functional and visually engaging for yacht owners, charterers, captains and crew.
The website organizes content intuitively, separated into Yacht Services and Crew Services, with a wide selection of yachts, destination guides, training courses and crew vacancy information, allowing users to surf the site in a new and improved way.
Bluewater boosts its global brand
Having a streamlined website goes beyond its use as a marketing tool and is a visual representation of Bluewater’s growing international presence. This modern digital layout highlights the recent expansion of the company in the areas of yacht brokerage, yacht charter, yacht management, crew recruitment and training. In addition to the company’s established presence in Antibes, Fort Lauderdale, Hong Kong, Monaco, Moscow and Palma, Bluewater now also has offices in Dubai, Kiev, St Petersburg and Zug.
Peter Bennett; “Time for change has come. One that is inspired by the ingenuity and originality of our customers. We aim to put the customer at the centre of everything we do. Whether it be purchasing a super yacht, booking your first yacht charter, taking on new management, growing your career with our expert training instructors or finding your dream job, we now have an online platform and teams around the world are here to help you achieve this”.
Yacht owners and charter clients will be inspired by dynamic imagery and animations that showcase all aspects of the yachting lifestyle. Intelligent menus save time for yacht captains and crew, connecting them to information about crew training courses in Antibes, Fort Lauderdale and Palma, job opportunities around the world or Bluewater’s innovative ONE Account service that bundles training and recruitment to benefit owners, captain and crew alike.
Corey Siegel, Lead Designer at Creative Agency BSideStudios says, “The new website is a refreshed take on the Bluewater brand, including a completely revisited mobile experience and updated front-end design. This new design will display all the content in an eye-catching way and allow the end user to have a more fluid user experience.”
Founded in 1991, Bluewater is the only major yachting company with dedicated and experienced teams in the five main sectors of yachting: Yacht Sales & Purchase, Yacht Charter, Yacht Management, Crew Training and Crew Solutions. Bluewater prides itself on being the only company able to sell, charter and manage yachts on which the crew were recruited and trained in-house.